GIS Gelati / Olmo / 1982 Italian pro team jersey

GIS Gelati 1982 vintage cycling jersey made in Italy by Danesi
– Further images below (click to enlarge)

 

– Pure wool with flocked lettering
– Short length zip at the collar
– Three button down pockets at the rear
– Made in Italy by Danesi

 

Very nice design from this Italian team jersey sponsored by GIS ice creams and Olmo bicycles.
Both Italian companies had a long association sponsoring different professional Italian cycling teams. Throughout the 1980’s the use of logos on the side panels of jerseys became more prevalent as sponsors realised this valuable piece of advertising space was available to showcase their brand under the watchful eye of stills and television cameras. 


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