– Further images below (click to enlarge)
– Pure wool with flocked lettering
– Short length zip at the collar
– Three pockets at the rear
– Made in Italy by Moa Sport
Another unmistakable design from 1981 for the Italian professional team.
GIS Gelati had a long association sponsoring the team for a thirteen year period from 1978 to 1991. This years jersey also features the branding of Campagnolo components and Colnago leading to a very desirable design.
The sponsorship branding also runs on the sleeves and side panels resulting in a very balanced and stylish item, without doubt one of my personal favourites.
A number of other ice cream companies had sponsorship deals with cycling teams; Sammontana & Sanson of Italy, Miko of France and Ijsboerke of Belgium. As most racing events were held during the Summer months the link is clear.